You See Pepsi, I See Coke: New Tricks for Product Placement

Mirriad, a digital product placement company, incorporated Pepsi into an episode of Univision’s “El Dragón” after it was filmed.Credit…Univision, “El Dragón”

The streaming services have data on viewers’ spending habits and brand preferences, and they’re looking into new ways to use it.


How a dark and incomprehensible Game of Thrones episode exposed the limits of streaming technology

​How did one of the most anticipated television events of the year turn into an incoherent anti-climax for viewers? What went wrong with the latest Game of Thrones episode? Did the creators of the show make a grave technical error or is this an illustration of the limits to streaming technology?