Author: Andy Ludlum

Aisles of Change: From Counters to Carts

Historical image illustrating the evolution of grocery shopping in Ventura

by Library Docent Volunteer Andy Ludlum

One evening in 1937, grocer Sylvan Goldman noticed a problem. Shoppers, often women with children, struggled to carry heavy baskets under their arms. Once the baskets got too full, they stopped buying. Looking around his office, Goldman spotted a folding chair and had an idea. With help from an employee, he built a prototype: a folding frame on wheels with two baskets stacked where the seat would be. It was the first shopping cart.

While the cart didn’t catch on right away, it soon became a symbol of modern convenience and spread across the country. After World War II, carts helped attract customers to larger supermarkets, including those in Ventura County.

Read the Story: Museum of Ventura County

Ventura’s Sesquicentennial Spectacle

Historical image from Ventura's 150th-anniversary Sesquicentennial celebration

by Library Docent Volunteer Andy Ludlum

Moorpark had gone all out for Ventura’s massive 1926 Fourth of July parade. A Moorpark Enterprise columnist sat in an open touring car decorated with flags, bunting, and flowers. Two large signs in red, blue, and black lettering read: “California Apricot Exhibit,” “June 21–24,” and “Moorpark, the Home of the Apricot.” The columnist called the experience “astonishing and nearly unbelievable” and joked: “Never saw so many people before in all my life, and so many people never saw me before. Oft times I have done things to show myself off as a prune, they say, but Monday was the only time I have ever had the opportunity of trying to be an apricot.”

Ventura’s celebration marked the nation’s Sesquicentennial, the 150th anniversary of the Declaration of Independence. It was the largest and most dramatic patriotic event Ventura had ever staged and remains a landmark civic occasion to this day.

Read the Story: Museum of Ventura County