You See Pepsi, I See Coke: New Tricks for Product Placement

Mirriad, a digital product placement company, incorporated Pepsi into an episode of Univision’s “El Dragón” after it was filmed.Credit…Univision, “El Dragón”

The streaming services have data on viewers’ spending habits and brand preferences, and they’re looking into new ways to use it.

Source: www.nytimes.com

If the Chargers Score and No One’s There to Cheer, Does the Owner Care?

The Chargers have the lowest attendance in the N.F.L., more than 14,000 fewer fans per game than the next-closest team.Credit…Kelvin Kuo/Associated Press

With a proud history in San Diego abandoned and a new home filled with opposing fans, the Chargers are a cautionary tale for rapacious N.F.L. ownership.

Source: www.nytimes.com